Lisa Trosien began her multi-family career 20+ years ago as a part time Leasing Professional while trying to finance her undergraduate degree in education. Discovering that she thoroughly enjoyed the apartment industry, she decided to put her teaching degree to work instructing multi-family professionals in all aspects of the industry.
A frequent presenter on the national level for such groups as the National Multi-Housing Council and the National Apartment Association, Lisa also presents for Multi-Housing World, the Multi-Family Brainstorming Sessions, state and local apartment associations and multi-family owners, management companies and developers across the country. Lisa is a curriculum development content specialist and has contributed to all of the National Apartment Association’s designation programs. She is a frequent contributor to such industry publications as UNITS, Rent and Retain Magazine, Multi-Family Executive, and the Journal of Property Management. She’s often utilized as an industry expert for such highly regarded publications as the Wall Street Journal, Forbes, Business Week, Newsweek, the Chicago Tribune, the Washington Post and for other media such as NPR, the Associated Press and MarketWatch. Approximately 8 years ago, she founded the Apartment All Stars, the highly successful educational tour for multi-family professionals that has raised over $400,000 for industry affiliates across the United States.
Her areas of expertise include the strategic marketing of new construction, rehab/reposition and troubled assets (with experience in high-rise, midrise, garden, student housing, tax credit and more) as well educating all levels of multi-family professionals. Her dedication to continuous research, as well as her strong ties to the multi-family vendor community provide her clients and audiences with a wealth of knowledge unavailable to most consultants in the industry.
With a client list that spans three countries, Lisa educates thousands of industry professionals each year. She may be reached at Lisa@ApartmentExpert.com or by phone at 630-898-8898.
Speaker also Presenting:
Marketing is a Conversation: Social Media for Today's Apartment Communities
Session Counts as 1 Continuing Education Credit (CEC)
Educational Program Sponsors:
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