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Wednesday, May 26
9:30am-10:30am
Leasing Up in a Down Market
By: Lawrence Berry, CPM, Magic, Message and Motivation


Most markets today are struggling, to say the least. As we fight for occupancy and income, keeping our teams motivated can be even more important. This workshop brings the two primary factors of higher income and occupancy to the forefront; resident retention and maximizing lease potential.  First, resident retention is the key to success.  We have got to start looking at renewals as an event, and think of it as a process. We all know this, however, finding the key ingredients and focusing on the key aspects of this process can make the difference between meeting goals and only watching them as a number.  Second, how do we maximize lease potential?  There are 10 key steps to leasing, and they begin with the basics.  How does personalizing the visit lead to more leases?  Why is it we know about follow-up, but fail to use the tools available in this process? This and more will be revealed in this session.

FACULTY
Lawrence Berry

 

Lawrence Berry, CPM is a motivational keynote speaker, workshop leader, and training specialist with the ability to personalize a message with illusion, humor, enthusiasm, and an authentic approach.  He is an author for trade and industry publications on teamwork, marketing, and management, and author of the book, “Complex – A Guide to Apartment Management.”  He has developed and provided programs on customer service, leadership, training  the trainer, marketing, management concepts, and communication.  In addition, he is a professional magician/illusionist, and a member of the Academy of Magical Arts in Hollywood, California and the Magic Castle.   He is a Certified Property Manager with the Institute of Real Estate Management, instructor for  National Apartment Association designation programs, has served on the NAA Education Committee, served on the Board of Directors for the Florida Apartment Association, and is known for combining magic and illusion with his message.  Larry was selected to speak at the NAA Educational Conference and Trade Show in both 2008 and 2009, and has been asked to return in 2010.  He brings “hands on” experience as a regional manager, with the ability to provide a motivational environment and a memorable message.

Speaker also Presenting:
Hire the Right People for the Right Jobs

Session Counts as 1 Continuing Education Credit (CEC)

Educational Program Sponsors:
City Fire Drexel University Feinstein, Raiss, Kelin & Booker Imperial Painting & Coatings Planned Companies