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Tuesday, May 25
10:15am-11:15am
"Talking 'Bout My Generation!"
The Next Generation of Leasing, Marketing and Management Professionals
By: Jackie Ramstedt, CAM, CAPS, CAS, Ramstedt Enterprises, Inc.


The metamorphosis of leasing and marketing strategies in our industry has grown in leaps and bounds. From the 80’s where complex marketing “giveaway” programs were the norm, to the 90’s where the owner / management companies had the advantage, leasing and marketing of our on site communities has been a constant struggle.

As your customer changes, so should your marketing focus and sales approach, utilizing these basic areas of concentration: knowing your current customer and “their wants and needs”, customizing your sales approaches to emphasize those needs, generational and personality differences and how they affect your interaction,  and getting yourself ready for the change. It takes a quick response to change to maximize occupancy and cash flow during the “windows of opportunity” for your property. Stop the “80’s mentality marketing” for the “21st century customers”.


FACULTY
Jackie Ramstedt

 

Jackie Ramstedt is a nationally renowned Motivational Keynote Speaker, National Trainer, Consultant, and Performance Coach who has more than 25 years experience in the multi-housing industry.

Jackie earned her CAM and CAPS designations back to back and her CAS (Certified Apartment Supplier) designation in 2001. Most recently Jackie was awarded the “first ever” 2008 Faculty Member of the Year from her local Austin Apartment Association, where she has served on the Board of Directors and as the Education Committee Chair. Jackie is an accredited instructor teaching all designation courses for NALP, CAM, CAPS, CAS, ROC, and CAMT as well as core and MCE courses for the Texas Real Estate Commission (TREC).

Jackie’s is an accomplished author and her articles have been featured in some of the industry’s leading publications such as IREM’s “Journal of Property Management”, the “Professional Apartment Management”, National Apartment Association’s “UNITS” publication, “AIM” publication for the New Jersey Apartment Association, the “Apartment News” for Arizona Multi-Housing Association, “Apartment Trends” for the Apartment Association of Metro Denver, the “Window” magazine for the Austin Apartment Association, the “Dimensions” magazine for the Apartment Association of Tarrant County, the “Apartment Advantage” for the Greater Cincinnati / Northern Kentucky Apartment Association, “Rent & Retain”, “The Apartment Professional”, and many, many more.

Speaker also Presenting:
Customers for Life: Renewing Our Vows of Commitment

Session Counts as 1 Continuing Education Credit (CEC)

Educational Program Sponsors:
City Fire Drexel University Feinstein, Raiss, Kelin & Booker Imperial Painting & Coatings Planned Companies